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SDS Futures Talk: A day in the life of a design strategist
Monday, November 19, 2012 at 6:00 PM (EST)
New York, NY
Amanda Ramos will discuss her path from the field of architecture to working as a design-based consultant. Learn about how a typical (and not so typical) day entails user research, innovation facilitation, brand storytelling, big idea creation and ultimately strategy development for some of the world’s most well-known companies. Amanda’s presentation of ‘questions and answers’ will illustrate ways design is creating new value and competitive advantage across many different industries today.
Amanda Ramos is a leader in Strategy and Innovation with the major consultancy firm, Gensler. Her highly collaborative and creative process stems from her education as an architect; and her experience working with interdisciplinary teams of interior, industrial and graphic designers at Bruce Mau Design. She has taken on many roles from visioning to design thinking; from ideating to storytelling; from researching to innovating. These processes have led to the strategic development of exhibitions for signature architects such as Frank Gehry; change communications for brands such as Johnson & Johnson; workplace prototypes for corporations such as HP and IBM; campus master plans for global companies such as Novartis; and creative programs for agencies such as Ogilvy. Currently, she is leading a research project about change management and co-writing a book about design strategy.
When & Where
The School of Design Strategies
The School of Design Strategies is an experimental educational environment configured to advance innovative approaches to design and business education in the evolving context of cities, services, and ecosystems. Our students and faculty explore designing as core capability and design as strategic asset in the sustainable practices of individuals, groups, communities, and organizations alike.